Description
Presenter: Jim Mitchell, Ciranda Organic Ingredients
According to the Organic Trade Association, a consumer purchases organic products for the following reasons: • For nutritional benefits • To avoid products that rely on pesticides, additives and other chemicals • To support the environment • To promote sustainability This corresponds with the study by the Hartman Group in which the main reason listed for the general population to read food labels was “I try to eat healthy,” followed by “I’m curious about what’s in my food.”
