Description
Karen Bryant, Consutant, Executive Director, Fine Chocolate Industry Association. Presented at the 2018 conference
Fine chocolate makers and chocolatiers, a small segment of the industry compared to mass market chocolate, struggle to help consumers understand why their products cost more and provide a unique experience. The lack of awareness of what fine chocolate is and why it warrants a higher price point cheats many consumers of a delicious experience and holds back the fine chocolate professions from building their customer base. This presentation will highlight results of a groundbreaking, year-long National Research into Consumer Perception of Fine Chocolate conducted by the FCIA to address these concerns, develop a more in-depth understanding of the target consumer and how to promote the value of these delicious products to the world.
