Description
Lois B. Duquette, Esq., McNees, Wallace & Nurick LC. Presented at the 2018 conference
Perhaps you have come up with a great idea for a new product that your marketing team will love. Or maybe your marketing team or a client has asked you to develop a product with certain characteristics. Before you run to the development bench, add a legal advisor to your team. This presentation will explain how working with a legal advisor early in your process can help you in a variety of ways – from reducing the risk that you will spend time developing a product that can’t be marketed as hoped, or even sold at all, to helping you prevent a competitor from trading off your great idea.
