Description
Harbinder Maan, Almond Board Of California, Erica Baldwin, Porter Novelli, Guangwei Huang, Almond Board Of California, Sarah Woodling Houle, Ghirardelli Chocolate Company. Presented at the 2021 conference
It is clear that clean-label and natural products are the path forward for innovative product development, including within the confectionery category. The chocolate sector is well-primed to address ever-growing consumer demand for “natural” and “clean” products. More and more, manufacturers are expanding the definition of these terms to include the addition of relevant functional nutritional and health benefits. As manufacturers look to strike a balance between health and nutrition—and simple indulgence—texture is emerging as a promising way to craft unique experiences using novel techniques and ingredients to pique consumers’ interest.
