Description
lois Duquette, McNees Wallace & Nurick. Presented at the 2018 conference
Perhaps you have devised a great product idea your marketing team loves. Or a client has asked you to develop a product with unique characteristics. Before beginning with development, consider adding a legal advisor to your team.Working with an advisor early in this process can help in a variety of ways, from reducing the risk of creating a product that cannot be marketed as hoped—or even sold at all—to helping prevent a competitor from profiting off your great idea. Let’s walk through a hypothetical product concepting scenario and look at how an attorney can be a valuable team member.
