Description
Karen Bryant, Fine Chocolate Industry Association. Presented at the 2018 conference
The Fine Chocolate Industry Association (FCIA) celebrated its 10th anniversary in 2017.With close to 400 members, we are comprised of small- to medium-sized chocolate makers, chocolatiers, farmers, pastry chefs and bean and other suppliers.We are a small but growing organization focused on supporting the fine chocolate segment of the industry. One of the biggest challenges our members face is how to respond to the often asked question, “Why should I pay $10 for a chocolate bar?” Conversely, one of the most challenging questions FCIA faces is from members who ask, “How do I break through to consumers about what makes my product different and at a higher price point than mass-market chocolate?”
