Description
Pam Gesford, The Hershey Company. Presented at the 2015 conference
For a long time the confectionery industry has shared the consumer’s between-meal plate with the snack food industry. Snacking decisions were often made based on the individual consumer’s desire for something either sweet or salty. There have always been those products that walked the middle ground, for example, coated popcorn and peanut butter cups. That traditional line has been blurred further and crossover products are much more attractive to consumers, and therefore are also much more interesting to the confectionery industry.
