Description
Presenter: John B. Lord, PhD, St. Joseph’s University
"The key to new product success is watershed products that break boundaries and redefine categories. Developing such products requires innovation, and food and beverage companies are attempting to incorporate innovative practices into new product development." That statement, written by Lorie Dahm in an article entitled “Insistence on Innovation” for the July 2003 issue of Stagnito’s New Product News, sums up very nicely what has been and continues to be a major emphasis in food marketing. Food processors continue to search for the next breakthrough item that will capture the hearts, minds, stomachs and wallets of increasingly fickle and difficult consumers. Innovation is critical to economic development on both the micro (firm) and macro (economy) level.
